All 99 Articles Chapter 3: Rights of the Data Subject
People can object to processing based on legitimate interests or public task, and have an absolute right to object to direct marketing — at which point you must stop using their data for it.
Key points
- Objection to direct marketing is absolute and must be honoured.
- For other bases, you must stop unless you show compelling legitimate grounds.
Related articles
These summaries are a plain-English orientation only and are not a substitute for the official text of the Regulation or for legal advice.
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