GDPR Glossary

What is EU representative?

A person or firm in the EU that non-EU organisations must appoint to act as their local GDPR contact.

Organisations outside the EU that are caught by the GDPR (by offering goods/services to, or monitoring, people in the EU) must usually appoint an EU representative.

The representative is the point of contact for individuals and regulators within the EU.

In the Regulation

Art. 27 Representatives of controllers not established in the Union Art. 3 Territorial scope

Related terms

Main establishmentAn organisation's central place of decision-making in the EU — which sets its lead supervisory authority.Supervisory authorityThe independent national regulator that enforces the GDPR and handles complaints.

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