The right to object to processing based on legitimate interests or public task — and an absolute right to stop direct marketing.
Individuals can object to processing based on legitimate interests or a public task; you must then stop unless you show compelling legitimate grounds that override their interests.
For direct marketing the right is absolute — once someone objects, you must stop using their data for marketing, full stop.
In the Regulation
Related terms
Legitimate interestA flexible lawful basis for processing that is necessary for a genuine interest, balanced against the individual's rights.ProfilingAutomated processing that evaluates personal aspects of someone — like performance, interests, behaviour or location.Right to restriction of processingThe right to have processing paused — data stored but not otherwise used — in certain situations.
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