The requirement to obtain valid consent before setting non-essential cookies and similar trackers.
Non-essential cookies and trackers (analytics, advertising) generally require prior, freely-given consent under the ePrivacy rules read with the GDPR's consent standard.
That means no pre-ticked boxes, an easy way to reject, and no cookie walls that make refusal impractical.
In the Regulation
Related terms
Need this applied to your business?
Our data-protection lawyers turn GDPR terms into a working plan.